Young people don’t love being told what to do. 

Even if it might save their life. Enter Vanessa, TACs peer-to-peer powerhouse for promoting road safety and encouraging young drivers to look out for each other. 

At dozens of youth-focused events the Vanessa fleet has rolled up ready to connect and change behaviour for the better. With free breath testing; safe driving, drug and alcohol info from people their own age; entertainment and a place to chill, Vanessa has made +250k meaningful connections with young people – and counting.

We managed the program end-to-end, growing it to statewide scale, establishing Graffiti as experts in large-scale, youth-focused, behaviour change campaigns with activation at the heart.