While Victorians were back to moving freely around the state in 2022, that early post-Covid era was marked by a dramatic decline in PT travel. So we enticed commuters back onto the network with over 50 pop-up performances across a year long campaign.

Embracing the city’s rich culture of music, sport and art, each performance aligned with a specific event, bring joy to thousands of commuter journeys. With patronage steadily rising to pre-Covid levels, this campaign was a big hit.