Client:

TAC: Ungiven Gifts

A stark Christmas reminder

The heartache of facing Christmas following the loss of a loved one was the focus of this arresting installation. Vivid white, almost ghostly, gifts that would never be given, formed an emotive tribute to the 210 people who had died on Victorian roads during 2013. We invited the wider community to leave messages at the site or on social media, and light remembrance candles, highlighting the tragic ripple effect of dangerous driving..

Winning Gold at Cannes and AMI, and Silver at APMA, this vital campaign was widely recognised for its impact.

  • Behaviour Change
  • Installation
  • Brand Experience
  • PR Collaboration
  • Road Safety