We took Melbourne to the world with the biggest fan engagement festival in F1 history, broadcasted it across the globe.

In a world first, all drivers and their team principals surprised fans as they arrived by boat on the Yarra to a roaring crowd of 10k at Federation Square. Hosted by Mark Webber and Jessica Yates, the launch was broadcast around the world treating fans to a lineup of Australian music acts – a truly global celebration staged right in the heart of Melbourne.