Covid, rideshares, shifts in social behaviour – all reasons PT use has been waning amongst young people. So to encourage Gen Zers back on board, we served up ‘P Tea’ – and fun, flexible and frankly adorable creative platform for activation, conversation, content, merch and more – inspired by the unifying power of chats over a cup of tea!

The ‘P Tea Stop’ was a cute and cosy space for connecting with our audience over their fave tea blend – in a colourful, maximal, graphic world conjured by local illustrator Katie Zhou, with must-have merch to match.

‘Spill the P Tea’ was content series hosted by Melbourne comedian Sez who rode the network with her thermos at the ready, chatting over a cuppa with some of her favourite internet friends.