When it comes to Australian coastal landmarks, few are more recognisable than Bondi Beach. So our statement-making takeover of the iconic Icebergs pool for Bondi’s Ocean Lovers Festival created a major, widespread PR moment to amplify Volvo’s position as global leaders in sustainability in the automotive industry.

As the first major brand to commit to such an ambitious target it called for a big, highly visible platform in collaboration with a like-minded partner like OLF.