To mark the launch of Ballarat’s new ‘Brilliantly Unexpected’ brand positioning, we embraced the many wonderful contradictions of the region, serving it up to Melburnians in a brilliantly unexpected way.

The Unexpect-o-matic, is the best of Ballarat squeezed into a giant interactive machine that produces random combinations of unexpected experiences – itineraries of the city’s must-dos curated on the spot for curious and up-for-it travellers.

Launched at Melbourne Central in 2024, The Unexpect-o-matic continues to pop up around Melbourne.