After over 20 years of building unforgettable experiences for clients, it was time to turn the spotlight inward. In September 2025 retired the old Graffiti brand. Not because it stopped working, but because we have outgrown it. And as a founder, that’s a pretty great feeling knowing we’re still just hitting our strides.

Graffiti has evolved. And with 21 years behind us, we’ve matured into the experts of brand experience.

I initially hesitated with that word, expert. It felt big, maybe too bold. I’ve never been good at shouting from the rooftops about what we do. But when I looked at the definition, it became clear. An expert is someone with a high level of knowledge and skill in a particular area. And given brand experiences have been Graffiti’s pure focus for 21 years, I can hand on heart say we are the experts. And it’s time for us to own it.

Across hundreds of projects, with clients who return time and again, and a team who knows how to deliver every element of a world-class brand experience from strategy through to measurement, we’ve made our mark.

The road hasn’t always been easy. From starting the business before I really knew what I was doing, to being part of a global holding group to buying the agency back and becoming independent, surviving covid and navigating constant economic challenges. Through all of that, I’ve watched the industry go from turning their nose up at experiential, to suddenly catching on to the results brands were getting and the big agencies began tacking on ‘brand experience’ to their growing list of capabilities.

But for us, that focus has never shifted. Brand experience is the one thing we’ve built our expertise on.

Where we’ve grown is in how we now deliver integrated experiences end to end. That includes strategy, creative, social, PR and content. But activation has always been at the heart of it.

In an industry where most agencies try to be everything to everyone, we’ve stayed true to doing one thing and doing it exceptionally well. That’s what makes us experts.

So that’s why we’re owning who we are — without the jargon, without the ego. Just clear thinking, strong ideas and experiences that leave a mark.

Our relaunch isn’t just a new logo or typeface. (Though we did hold a moment of silence for the orange paint splotch.) It’s a sharper identity, a stronger voice, and a clearer vision of the path Graffiti is on, and what we offer our clients.

And that vision is simple: to inspire more marketers to harness the power of brand experience and the value it delivers as the most memorable media channel.

Kerrie Spaargaren, Founder and Managing Director @ Graffiti