As we sprint towards the finish line of 2023, our team shares their standout brand experiences that left a lasting impression.

1. Hannah’s Pick, Account Director – 𝐓𝐡𝐞 𝐋𝐚𝐬𝐭 𝐏𝐡𝐨𝐭𝐨, 𝐂𝐀𝐋𝐌

Why I love it: A world-class example of an integrated campaign changing behaviour, de-stigmatising and raising awareness of a national crisis.

2. Ladesha’s Pick, Designer – 𝐋𝐨𝐮𝐢𝐬 𝐕𝐮𝐢𝐭𝐭𝐨𝐧 𝐱 𝐘𝐚𝐲𝐨𝐢 𝐊𝐮𝐬𝐚𝐦𝐚

Why I love it: A highly impactful fusion of a timeless artist and an everyday brand, with eerily realistic animated robots, viral online activity, and augmented reality.

3. Kate’s Pick, Production Assistant – 𝐑𝐞𝐚𝐥𝐦𝐬 𝐨𝐟 𝐘𝐨𝐮, 𝐆𝐥𝐨𝐬𝐬𝐢𝐞𝐫

Why I love it: Theatrics and total immersion rule – not just what you see and smell, but what you feel. Exclusive to only 6 people at a time and it taps into beauty ASMR trends

4. Vivienne’s Pick, GM – 𝐁𝐚𝐫𝐛𝐢𝐞 𝐱 𝐀𝐢𝐫𝐛𝐧𝐛

Why I love it: The experience captures the toy’s DNA through the architecture, interior design and Barbie inspired itinerary – a clever and authentic collaboration.

5. Mia’s Pick, Associate Producer – 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 𝐁𝐞𝐚𝐜𝐡 𝐚𝐭 𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬

Why I love it: An audio playground brought their brand to life, featuring everything from sound bath meditations to experiences with their AI driven DJ.

6. Kieran’s Pick, Producer – 𝐅ê𝐭𝐞 𝐝𝐮 𝐅𝐞𝐥𝐢𝐧𝐞, 𝐅𝐚𝐧𝐜𝐲 𝐅𝐞𝐚𝐬𝐭

Why I love it: A pop-up restaurant serving cat food-inspired cuisine, it’s quirky, unexpected and relevant.

7. Katie’s Pick, Creative Director – 𝐒𝐭𝐫𝐚𝐧𝐠𝐞𝐫 𝐓𝐡𝐢𝐧𝐠𝐬 𝐓𝐡𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞

Why I love it: When TV and film use experiential well, it allows fans to enter the world of the favourite series on a whole other level. Stranger Things have nailed it for their last few season launches.

8. Maddy’s Pick, Account Director – 𝐓𝐡𝐞 𝐆𝐢𝐯𝐢𝐧𝐠 𝐁𝐚𝐠, 𝐈𝐊𝐄𝐀

Why I love it: It’s an incredible example of an ATL advertising campaign brought to life.

So what sets the AO apart? Brands aren’t just activating; they’re actively seeking a lasting association with the AO. To us, this marks a change in how events are sponsored. It’s not just about participating; it’s about finding a meaningful way to align a brand with an event that sets the bar for premium experiences.

As avid tennis enthusiasts, the Graffiti team immersed ourselves in everything AO this year. Our highlights? The stellar Finals Festival lineup, the elevated dining experiences, the creativity and commitment to high production values evident in all brand activations, and the seamless execution of the whole shebang. Seriously impressive.