As an agency led by women in a male-dominated industry, we're absolutely loving seeing the Women's World Cup captivating the world. While we can't wait for a time where we don't need ads like this, we're not quite there yet. So this week we're applauding this work from Marcel Agency celebrating the French women’s team. If you haven’t seen this viral ad, check it out below and watch until the end.

With AI usage becoming increasingly contentious, it's a very clever use of the technology for the thought-provoking work we're passionate about at Graffiti. Well played, literally.

But here in Australia, the numbers speak volumes about the incredible support for women in sport. The Matildas' first match had over three times the viewership of the first session of the Ashes fourth test (Channel 7), and their official jersey sales have already surpassed last year's men's (Nike). So, maybe Australia is ahead of the game.

But also, go Matildas!