Barbie: A Masterclass in Brand Experience

Barbie’s global film release is an education in Brand Experience. Warner Bros, Mattel and Greta Gerwig have invited everyone INTO the world of Barbie at every touchpoint capturing the hearts, minds and spend of their audience. All, while introducing a new generation to the Barbie brand. That’s what Brand Experience does that traditional marketing doesn’t do. It creates a meaningful interaction that you get to be part of.

We were lucky enough to join forces with Barbie and Myer here in Melbourne to create and immersive Barbie world for kids at their flagship store in Melbourne and it was a whole lot of fun to be part of.