Home Safe is the Goal

We designed an activation to tour regional Victoria for WorkSafe’s ‘Game of the Month’ events. Our theme ‘Home Safe is the Goal’, married WorkSafe’s strategic goal of “Victorian workers returning home safe every day’ with the relevant sporting message of scoring goals. Fans were able to get their photos taken and walk away with a personalised badge, to show they supported their team. A microsite provided social sharing that helped spread the word.