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Wipe Off 5

Client: TAC

 
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The TAC sponsored Round 22 of the 2013 AFL season to highlight the Wipe off 5 message. In an unprecedented activation the ‘5’ was removed from the 50m arc at every game of the round. We installed massive projections at the MCG, bringing the message to life for fans approaching the stadium over the weekend. The campaign was extended to a  4-week roadshow that spread the message to over 32 regional communities throughout Victoria.

Cannes Lions: Bronze Promo & Activation
AMI: Gold NationalSponsorship
AMI: Gold State Sponsorship
APMA: Gold Best Sponsorship