Volvo tasked us with launching their new XC40 fully electric vehicle into shopping centres around Australia to drive sales and encourage test drives.
We created a dynamic, premium display using the colour palette of the global campaign “all millennium pink” that really popped in busy retail environments, while embodying the sustainability ethos of the brand. Importantly, we sourced and trained a team of brand ambassadors that aligned with the demographic in the various locations throughout Australia.
The results spoke for themselves with us exceeding our KPIs by 203% through the activations in four shopping centres in NSW, Vic and QLD.
