The Concept
We teamed up with Volvo to show that small is mighty, staging a series of intimate viewings for their smallest ever SUV, the all-new fully electric Volvo EX30, in Sydney, Melbourne and Brisbane.
Emphasising the vehicle’s 'small but mighty' credentials, this event was all about the details and getting playful with scale – the florals were a lush, woodland dream set against large-scale projections of tiny moments in the natural world, and we amplified the atmospheric, nature-soaked quality of the experience with a specially-commissioned soundscape. Guests were welcome to explore the space and the vehicle, speak with product specialists and enjoy delicious refreshments in what was a truly multi-sensory experience
