STBS. Regional Music Tour

Client: TAC

 
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In April 2021 the inaugural STBS Tour kicked off and it was a music tour with a difference. The 12-gig road trip was designed to support the music industry, regional Vic, and help Transport Accident Commission (TAC) connect with young drivers despite the changing landscape.

Usually Graffiti takes the Vanessa fleet around 60 festivals each season, but when things shifted in 2020, we dreamed up another idea; the STBS Tour. Graffiti teamed up with Aeroplane Agency who crafted an epic schedule visiting 12 regional towns over April and May. Talented local artist Cassie Stevens worked with us to create a unique tour identity that reflected the spirit of the Vanessa program. As well as a couple of gigs in each region, the team ran artist-led music workshops at local schools in each location, working with budding musicians.

Weโ€™re proud to have represented Vanessa as the presenting partner for the STBS tour.