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Creating experiences that get people talking.

Pre-Thinks before Pre-Drinks

Client: TAC

 
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Pre-Thinks before Pre-Drinks

We’ve recently launched the ‘Pre-Thinks before Pre-Drinks’ campaign for Vanessa, which will see festival-goers hydrating across Victoria this summer. Punters will be handed a six-pack of Pre-Thinks (canned water) when they arrive at a festival, which they share with their mates as they talk about how they’re getting home safely… before they get into party mode.