The Concept
For the second year running, we brought Myerโs VIP night of nights, Shopmas to life. 28 events live across 28 stores on one night around Australia. All with catering, bar service, entertainment, partner activations, giveaways and special offers. Shopmas is all about bringing joy and ease to the festive season with a premium experience for their loyal VIP Myer One members. We delivered the event from creative concept and partnership liaison through to onsite production management and delivery.
