We created a ‘premium in store experience’ for Myer for their denim campaign.
We immediately knew we wanted to design an experience that made shopping for denim an enjoyable and helpful one (because shopping for denim is about as fun as shopping for bathers). And so, the Myer Denim Lab was born. Customers were treated to private consultation with a Denim Doctor (professional stylist) to help ‘find their dream fit’. We styled out the Myer Bourke St store to create an inviting and inclusive environment. Refreshments, good lighting and a lab filled with denim swatches and explanations meant everyone left feeling a million dollars and with a new pair of jeans or two.
This is what retail experiences are all about.
