The Concept
For this year's Spokes (TAC) x MotoGP partnership we tapped into the hearts of motorcycle riders and asked them who they wear their protective gear for. Because thinking about the people we love makes us want to take better care of ourselves. At our trackside leather workshop, riders got a take-home reminder of their reason for staying safe on the roads with a customised leather keychain with their loved ones' initials. A reminder every time they start their engine to gear up.
Background
After more than 15 years of 'talking safety' to hardcore motorcycle fans at the Phillip Island MotoGP, we’ve learnt a thing or two. We know the best way to engage with MotoGP fans is by creating an experience that matters to them with an emotional connection. It’s why our Spokes Lounge is the most popular at the track year on year.
