Winner of Gold Lion Cannes, June 2021
"A Future Without Change" campaign for Monash University has picked up a coveted Cannes Gold Lion for Brand Environment & Experience Design - Event Storytelling. The creative geniuses behind the campaign VMLY&R, got Graffiti Experiential on board to produce the live events at both Monash Open Day and Federation Square. We loved creating a multi-sensory experience for prospective Monash Uni students to engage with. It’s fantastic to see the entire team recognised for the world-class work on this project.
The brief was to create an activation that would result in people thinking about the consequences of global warming, violence against women, food security, human rights abuse, the spread of superbugs and cyber-crime if we don’t find solutions and get involved. The purpose-built installation at the University’s Clayton campus featured 17 interactive scenes – where 2000+ potential students at Open Day interacted with a range of fictitious products, services and digital experiences.
