We recently partnered with online travel company Luxury Escapes to help prescribe Australians with a tangible remedy for their post-holiday blues. The experience was based on research, expert advice and consumer insight indicating that over 60% of Australians report feeling a 'sense of dread' on returning to the office after a break.
Graffiti built on these insights, bringing the Holiday Lab concept to life in a unique and unexpected way; The Lab was an interactive and immersive pop-up experience, offering visitors the chance to design their own dream holiday through a range of interactive and immersive sensory activities. Paired with an iPad app with a custom-designed algorithm, we were able to capture consumers' subconscious holiday preferences and provide them with tailored travel recommendations on the spot.
The Holiday Lab attracted hundreds of visitors, and was featured in publications including Vogue Living, Harper's Bazaar, Marie Claire and InStyle, with a combined estimated media reach of 5.7 million people.
