The brief was to leverage the partnership between HCF x Netball Australia.
We’ve brought the brand message of ‘Uncommon Care’ to life at events nationally over the last four years with scalable events across SSN games, grassroots events, roving and in-store.
Our concept focuses on ‘The Team Behind the Team’ reflecting the important role that parents/carers play in the netball community. We created ribbons with a variety of messages of thanks and encouraged fans to find one that resonated with them, to give away to someone who they wanted to thank.
This activation has been rolled out for 4 seasons, across NSW, VIC, QLD, WA and SA, with almost 50,000 consumer engagements and 41,000 ribbons distributed.
