The Concept
At the Cadel Great Ocean Road Race we teamed up with TAC to remind cyclists and drivers alike to ‘Be Seen. Be Safe. Share the Road’.
Enter ‘Club Allez’. Named for the rallying cry of cycling spectators the world over and styled for maximum standout, Club Allez was the place to be seen in the event village – a beacon in all its fluoro glory providing riders and fans alike with hi-vis good times and a highly visual reminder of the importance of being seen on the road.
The hugely popular activation delivered plenty of fun and freebies for all ages – from icy poles, neon makeovers and airbrushed tattoos, to bike merch giveaways and pedal-powered phone chargers.
