Embracing Winter Festivals and Events

We’re deep into the Australian winter, and as festivals like Rising and Vivid have wrapped up and others like Now or Never prepare to close out the season, we’re taking a moment to appreciate the cultural impact these winter festivals and events have across the nation.

From Melbourne’s lively streets to Sydney’s iconic landmarks, these festivals go beyond entertainment. Drone shows lighting up the Sydney sky; late-night dance parties in the iconic State Library of Victoria – these diverse, immersive experiences help us chase away the winter blues, and get people off the couch and out into our cities.

In a world overloaded with digital impressions, experiential marketing stands out by making real-world connections that last. Winter festivals and events are prime opportunities for brands to engage audiences with unforgettable activations. Plus, brand sponsorships are crucial for the success of these arts festivals, highlighting a commitment to cultural and community support. 

Here are some of our team’s favourite activations and events so far this season:

Chorus of Light, Samsung - Vivid

An immersive art installation inspired by Galaxy AI that transforms messages of hope into a stunning visual display. We love how this activation demonstrated the power of innovative technology to create meaningful connections.

Food by Geoff Sobelle - Rising

An intimate dinner party performance that creatively explores our relationship with food. This thought-provoking experience made us rethink our daily food choices, blending unexpected storytelling with powerful emotions, something only in-person experiences can evoke.

Lightscape - Royal Botanic Gardens, Melbourne

Stunning illuminated pathways and new installations create a perfect blend of after-dark creativity and wonder. We love how these types of experiences let you see familiar places in a whole new light.