It's National Road Safety Week, an initiative led by the SARAH Group which unites road safety organisations and governments in a shared mission to reduce road trauma. With approximately 1200 lives lost and over 40,000 serious injuries on Australian roads annually, this week serves as an important reminder of the need for collective action to reduce these incidents.

At Graffiti, we're not only reflecting on the importance of road safety but we're also taking a moment to reflect on our longstanding partnership with the Transport Accident Commission (TAC), spanning over 15 years of collaborative efforts to promote safer roads in Victoria.

Behaviour change lies at the heart of road safety, and experiential marketing can play a vital role in driving this change. Through immersive activations and powerful messaging, we've worked alongside TAC to foster safer road practices.

Some of our most memorable projects include:

Press Rewind - This initiative delivered a shock value message to Victorian drivers, sparking vital conversations and prompting a reevaluation of attitudes toward road safety during the holiday season.

Vanessa - This peer-to-peer program fosters road safety awareness among young people by integrating practical advice, breath testing, and entertainment seamlessly into event experiences.

Ungiven Gifts - This poignant award-winning installation captured the heartache of Christmas after losing loved ones to road accidents.

While our journey with TAC has been significant, the hero of this story is the ongoing commitment to road safety. Take the pledge with us to drive so others survive at www.roadsafetyweek.com.au.