MYER Shopmas

The Concept

A retail extravaganza with 23 stores live across Australia on one night in the lead up to Christmas.

Shopmas was all about bringing more joy and ease to the festive season that for our audience, is often a stressful time. The event had it all. Drag santas, DJ’s, string quartets, gift assistants, partner activations, giveaways, offers and importantly, good food and wine.

We delivered the event from concept and partnership liaison through to onsite production management.

Background

When MYER asked us to bring to life their annual VIP shopping night for their MYER one members, our first approach was to give the event a name. Something that could become part of MYER’s vernacular and their members look forward to each year. Myer Shopmas was born.