Graffiti Experiential

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20 Lessons in 20 Years

This month marks a monumental milestone for us at Graffiti - our 20th anniversary! Over the past two decades, we’ve had the privilege of crafting award-winning brand experiences and evolving into the dynamic agency we are today. So this month, we’ve been celebrating and reflecting on our journey while eagerly looking ahead.

Our founder, Kerrie Spaargaren, has been at the heart of Graffiti since day one, bringing over 20 years of industry experience and insight. At our anniversary celebration, Kerrie shared 20 invaluable lessons she learned from her two decades of leading Graffiti. We think you'll love these nuggets of wisdom as much as we did.

  1. Most importantly love what you do.

  2. Create a great culture.

  3. Treat people the way you want to be treated.

  4. Ensure everyone in the team has shared values.

  5. Build the dream team.

  6. Employ people smarter than yourself.

  7. Embrace the knowledge of others.

  8. Empower people to succeed.

  9. Think big but act small.

  10. Work ‘on’ the business not ‘in’ the business.

  11. Continue to evolve and improve the business.

  12. Be led by strong financial and business advice.

  13. Make decisions in collaboration.

  14. Never overlook a crisis – it can be an opportunity.

  15. Back yourself and be prepared to take risks.

  16. Always strive to do great work.

  17. Don’t burn your bridges.

  18. Continue to build your network.

  19. Celebrate success.

  20. Promote the Graffiti motto – ‘Let every meeting be a party!’