Brand Activation Trends at SXSW 2024

As SXSW wrapped up its latest edition in Austin, many brands left their mark. Here's a snapshot of some of our standouts:

Tide Evo Launch - Laundry. That thing that separates us from the animals! Unveiling Tide Evo, their latest eco-friendly detergent innovation, Tide's immersive space showcased the product while also highlighting the scientists behind its creation through scientific demonstrations and interactive experiences.

Audible Sounds Experience - Audible brought the carnival to town – a world of premium audio storytelling, complete with a ferris wheel offering audio-enabled rides, themed games, and festival-inspired listening moments.

Netflix 3D Hologram - It was sci-fi at South by over at Netflix, turning heads with a holographic projection promoting its upcoming series "3 Body Problem," delivering a startling vision of extra-terrestrial contact.

Prime Video Fallout - Feeding the current insatiable hunger for dystopian content, Prime evoked the post-apocalyptic universe of "Fallout" through an immersive activation, blending storytelling, themed experiences and interactive challenges.

Sharpie x Papermate Studio - A hands-on hub in a sea of tech, Sharpie offered experiences and collaborative activities designed to ignite imagination and showcase the latest products.

From eco-conscious innovations to futuristic storytelling experiences and even some good old-fashion analogue fun in the mix, the array of brand activations at SXSW 2024 highlighted the cutting-edge creativity and dynamic evolution defining brand experience marketing today.