To celebrate the launch of Volvo’s smallest ever SUV – the fully electric E30 – we created The Small Life, a live brand experience with sustainability at its core. The Small Life was designed to give EV-curious Australians an insight into what happens when Volvo puts all its big ideas into one small car – expressed through a luxe, Scandinavian-inspired tiny house, meticulously designed and decorated with renewable and recycled materials that echoed the EX30’s trailblazing features and interiors.

The tiny house toured Melbourne, Brisbane, and Sydney, offering visitors a fully immersive brand experience, alongside the opportunity to sign up for test drives and a chance to win a weekend getaway in the tiny house. And what made this activation truly special? The Small Life was conceived with circularity in mind, bringing Volvo’s sustainability commitment to life in a tangible way. In partnership with eco-tourism platform Into the Wild Escapes, the tiny house will enjoy second life in a permanent location in regional NSW, where guests can book a stay and continue to experience The Small Life lifestyle.