2023 Global Brand Experiences Wrapped

As we sprint towards the finish line of 2023, our team shares their standout brand experiences that left a lasting impression.

1. Hannah's Pick, Account Director - ๐“๐ก๐ž ๐‹๐š๐ฌ๐ญ ๐๐ก๐จ๐ญ๐จ, ๐‚๐€๐‹๐Œ

Why I love it: A world-class example of an integrated campaign changing behaviour, de-stigmatising and raising awareness of a national crisis. Check it out here.

2. Ladesha's Pick, Designer - ๐‹๐จ๐ฎ๐ข๐ฌ ๐•๐ฎ๐ข๐ญ๐ญ๐จ๐ง ๐ฑ ๐˜๐š๐ฒ๐จ๐ข ๐Š๐ฎ๐ฌ๐š๐ฆ๐š

Why I love it: A highly impactful fusion of a timeless artist and an everyday brand, with eerily realistic animated robots, viral online activity, and augmented reality. Check it out here.

3. Kate's Pick, Production Assistant - ๐‘๐ž๐š๐ฅ๐ฆ๐ฌ ๐จ๐Ÿ ๐˜๐จ๐ฎ, ๐†๐ฅ๐จ๐ฌ๐ฌ๐ข๐ž๐ซ

Why I love it: Theatrics and total immersion rule โ€“ not just what you see and smell, but what you feel. Exclusive to only 6 people at a time and it taps into beauty ASMR trends. Check it out here.

4. Vivienne's Pick, GM - ๐๐š๐ซ๐›๐ข๐ž ๐ฑ ๐€๐ข๐ซ๐›๐ง๐›

Why I love it: The experience captures the toyโ€™s DNA through the architecture, interior design and Barbie inspired itinerary โ€“ a clever and authentic collaboration. Check it out here.

5. Mia's Pick, Associate Producer - ๐’๐ฉ๐จ๐ญ๐ข๐Ÿ๐ฒ ๐๐ž๐š๐œ๐ก ๐š๐ญ ๐‚๐š๐ง๐ง๐ž๐ฌ ๐‹๐ข๐จ๐ง๐ฌ

Why I love it: An audio playground brought their brand to life, featuring everything from sound bath meditations to experiences with their AI driven DJ. Check it out here.

6. Kieran's Pick, Producer - ๐…รช๐ญ๐ž ๐๐ฎ ๐…๐ž๐ฅ๐ข๐ง๐ž, ๐…๐š๐ง๐œ๐ฒ ๐…๐ž๐š๐ฌ๐ญ

Why I love it: A pop-up restaurant serving cat food-inspired cuisine, itโ€™s quirky, unexpected and relevant. Check it out here.

7. Katie's Pick, Creative Director - ๐’๐ญ๐ซ๐š๐ง๐ ๐ž๐ซ ๐“๐ก๐ข๐ง๐ ๐ฌ ๐“๐ก๐ž ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž

Why I love it: When TV and film use experiential well, it allows fans to enter the world of the favourite series on a whole other level. Stranger Things have nailed it for their last few season launches.

8. Maddy's Pick, Account Director - ๐“๐ก๐ž ๐†๐ข๐ฏ๐ข๐ง๐  ๐๐š๐ , ๐ˆ๐Š๐„๐€

Why I love it: It's an incredible example of an ATL advertising campaign brought to life. Check it out here.

Erica Young