Capacity crowds. Red flags. World-class activations.

The FOMO was real for us at Graffiti. While we weren’t at the F1 this year, we’re tipping our hats to the industry-leading work from so many brands. It was giving elevated luxury, top-tier activations, and engaging digital experiences.

Key standouts from us were:
• Heineken’s Player 0.0 sim racing tournament
• Ferrari’s luxe trackside experience Casa Ferrari
• Porsche’s ‘Electrify Me’ immersive experience in the fan zone
• The Mario Bros cart photo moment in the kid’s zone
• Ford’s impactful LED halo

We’ve really noticed brands raising the bar with how they activate at the track over the last 5 years. It’s a testament to our peers in the industry delivering premium brand experiences which have really transformed a sporting event that was once for motor racing fans only into an event that invites all audiences to be part of it. It’s no surprise it was record-breaking crowds when you look at what’s on offer.

Melbourne, keep up the good work.