Australian Formula 1 GP
To celebrate 25 years of Formula 1 in Melbourne, the Australian Grand Prix Corporation asked us to create an experience to celebrate everything amazing about the Grand Prix. Using the first year F1 came to Melbourne as inspiration, we created ‘The Sound Garage’: a 90s inspired pop-up that fused racing history, Melbourne culture, music and sport and designed to appeal to race fans. Visitors to the Federation Square pop up could see the coolest F1 car around, listen to an F1 driver’s favourite playlists, watch our Melbourne mural come to life or sit back and enjoy the tunes from the live DJ.