Audiences are no longer buying material gifts, they're buying experiences. And if you want to put your brand on the map, the holiday season is one of the most important and competitive times to do it. With brands starting to understand people are not just looking for a product, we look at our Top 5 Christmas experiential campaigns from across the globe that go above and beyond to not only create a great experience but also build that all important brand affinity.

WestJet Christmas Miracle: Real-time Giving

With over 48 million views online, the WestJet Christmas Miracle campaign is textbook Christmas experiential. The airline aspired to spread the joy of the season by activating something remarkable, sentimental, and interactive for its guests and employees, delighting unsuspecting travellers with a real-time holiday surprise that delivered personalised gifts to guests arriving in Calgary as part of a true “Christmas Miracle"

Coca-Cola: White Christmas in Singapore

This campaign from Coca-Cola brings a little piece of Lapland to the tropics, giving audiences in Singapore their first ever white Christmas complete with snow angels and snowball fights. A great approach to infusing technology to bring the magic of the festive season to life!

Air Canada: Gift of Home for the Holidays

Air Canada gave Canadians the best gifts imaginable - a return tickey from London to Canada for the holidays. This stunt went beyond surprise and emotion, but embedded into an insight that everyone could connect with and felt genuine to the Air Canada brand; that Canadians feel like they're "home" when they see the AC maple leaf logo.

Cadbury: Joy Deliveries

A multi-platform approach which stretched across the UK and Australia, Cadbury delivered joy each week, centering around its four iconic Christmas and Gifting products. Underpinned by PR and social, the campaign delivered four themed pop-up experiences across a 5-week period in key cities within both the UK and Australia, aiming to establish the brand as synonymous with Christmas and bringing joy to families around the world.

Tiffany & Co: The Holidays Made by Tiffany

For many people, the scent of a natural evergreen tree triggers many fond memories of holiday seasons past and this year for Christmas, Tiffany & Co. collaborated with fragrance and beauty company Coty on a 43-foot scented Christmas tree pop-up at London’s St Pancras International station. Launched as part of The Holidays Made by Tiffany campaign and made with over 1800 bespoke baubles, the installation diffuses scent at intervals throughout the day, drawing in passersby to the complimentary engraving and gift wrapping services.

With the end of the year just around the corner, we’ve looked back on our favourite 2018 Graffiti campaigns and can’t wait to get stuck into what 2019 has to offer!