Be Present. Activation

How do you present the devastation of the road toll at a festive time of year, in a positive way? The thought that ‘the best gift you can give this Christmas is being there’ led to the campaignable idea of ‘Be Present’. Over four years this concept continued to appeal to people of all ages in both the city and regional Victoria with a variety of exciting new and refreshed executions.

‘Be Present’ really has been the gift that kept on giving.