This confronting installation in central Melbourne highlighted to passers-by, and the media, the emotional reality of the road toll. The 60 metre table had a setting for each person who died on Victorian roads during the year.
Cannes Lions: Silver Ambient
Spikes Asia: Bronze Promo & Activation
AWARD: Silver Interactive Outdoor
AWARD: Bronze Guerrilla Marketing
AWARD: Bronze Outdoor Ambient
APMA: Silver Best Event/Experiential Campaign
APMA: Silver Best Small Budget Campaign
APMA: Silver Most innovative idea/Concept
AMI: Gold Experiential & Brand Experiences
